Tips and tricks for business marketing success
By Rama Beerfas
October 2, 2012 (San Diego’s East County) – This is the season for me to be developing marketing plans for many of my existing clients. What I have noticed over the many years I've been doing this is that there is often confusion between the terms "target market" and "referral source." In order to market correctly, these two terms must be clearly understood, so here goes...