![](http://eastcountymagazine.org//sites/eastcountymagazine.org/files/2012/June/rama%20beerfas.jpg)
Tips and tricks for business success
By Rama Beerfas
June 5, 2012 (San Diego’s East County) – I've been working with several start-ups recently who are looking to put together a marketing plan. Their goals are lofty, but they have the willingness to work to achieve those goals. The problem is that they are not yet ready for the type of strategic marketing plan that will actively attract prospects.